New trend of using Digital Marketing which you should not ignore

Digital Marketing is growing every single day and if you’re in business there is no question that you need to be advertising digitally, I.E you need to have a strong presence online.  And if you are a Digital Marketer, helping somebody get their business off the ground, or trying to increase their business share, you need to help them increase their online business presence.   People are spending more money than ever before on Digital Marketing.  In 2015, USD 60 billion was spent in America alone, on digital spending. This number is expected to triple by next year, 2018.  And while ‘content is king’ and always will be, there are other Digital Marketing Trends you need to be aware of.   Here are five digital marketing trends to be aware of.   Augmented Reality and Virtual Reality.  (AR & VR Technology) These words were foreign a few years ago but are now a reality. If you’re into Digital Marketing, you need to understand what they do and how they work.   Augmented Reality is a digital technology that superimposes a computer-generated image on a user's view of the real world, thus providing a composite view.   Virtual Reality is a computer-generated simulation of a three-dimensional image or environment that can be interacted with in a seemingly real or physical way by a person using special electronic equipment.   Marketers and businesses are using AR and VR technology all the time.  The gaming industry is making constant use of both realities.  And businesses are using both to showcase, sell, describe and market a product.   Live Video  

On a website or blog we used to see content, graphics and sometimes a video.  But now, Digital Marketers are using video that is current, i.e., live.  You may be familiar with Facebook Live or Snapchat, which can be used to showcase events, advertising at events, getting a product out, or a person.  Celebrities will use Live Video.  A bookstore can use Live Video to launch a new book.  It’s a great digital way to get a product out onto the market.  People sit back and pay attention.