Digital Marketing is growing every single day and if you’re in business there is no question that you need to be advertising digitally, I.E you need to have a strong presence online. And if you are a Digital Marketer, helping somebody get their business off the ground, or trying to increase their business share, you need to help them increase their online business presence.
People are spending more money than ever before on Digital Marketing. In 2015, USD 60 billion was spent in America alone, on digital spending. This number is expected to triple by next year, 2018. And while ‘content is king’ and always will be, there are other Digital Marketing Trends you need to be aware of.
Here are five digital marketing trends to be aware of.
Augmented Reality and Virtual Reality. (AR & VR Technology)
These words were foreign a few years ago but are now a reality. If you’re into Digital Marketing, you need to understand what they do and how they work.
Augmented Reality is a digital technology that superimposes a computer-generated image on a user’s view of the real world, thus providing a composite view.
Virtual Reality is a computer-generated simulation of a three-dimensional image or environment that can be interacted with in a seemingly real or physical way by a person using special electronic equipment.
Marketers and businesses are using AR and VR technology all the time. The gaming industry is making constant use of both realities. And businesses are using both to showcase, sell, describe and market a product.
Live Video
On a website or blog we used to see content, graphics and sometimes a video. But now, Digital Marketers are using video that is current, i.e., live. You may be familiar with Facebook Live or Snapchat, which can be used to showcase events, advertising at events, getting a product out, or a person. Celebrities will use Live Video. A bookstore can use Live Video to launch a new book. It’s a great digital way to get a product out onto the market. People sit back and pay attention.
Data Visualisation is a generic term used to describe any effort to help people understand the significance of data. The data is placed in a visual context, perhaps a graph or pattern, so that it can be easily understood. Words are replaced by visuals. There are Apps such as Data Hero, Dygraphs, Tableau and visual.ly that can be used to transfer the content, which usually involves figures and stats, to something visual. Data Visualisation is not a new trend but it’s a growing trend in a contemporary way and an important way for people getting their message across.
Creating a video that goes viral is a smart idea. A good video will go viral through tons of internet sharing. The video needs to be excellent, creative, inspiring and maybe shocking or funny too. And then Internet marketing and Internet sharing needs to be outstanding. A good Digital Marketer will know how to create an astonishing video and then how to get it out into the digital market .Digital Marketing of viral videos includes engagement, boosting traffic, advertising, and converting the video to income while interest is still strong.
This could be an Instagram Story, Snapchat, a Facebook Story, or any kind of immediate social media campaign. These stories are quick. Think of Snapchat where the Kardashians have sold products in just minutes. People see the story, word travel fast if the story is good or on trend, everyone wants to see the story which is really a product, and sales can go through the ceiling. Digital Marketers work on the premise that nobody wants to miss out. If you create a short but clever story, it can do wonders for a business. It’s a smart way of marketing, digitally.