Official Google Partner

Google Ads Course in Kolkata (formerly Google AdWords)

Acesoftech Academy offers the most comprehensive Google Ads Training in Kolkata, delivered by certified Google Partners. This practical Google AdWords course will help you master Search Ads, Display Ads, Video Marketing, Shopping Campaigns, and App Promotion through hands-on training on live ad accounts with real budgets.

Search Ads Display Ads YouTube Ads Performance Max Shopping Ads Google Analytics
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Google Ads Overview

Our Comprehensive Google Ads Certification Course in Kolkata will teach you how to create, manage, and optimize high-performing Pay-Per-Click (PPC) campaigns across Google's entire advertising ecosystem. Learn to drive qualified traffic, generate leads, and maximize ROI with hands-on training on live ad accounts.

Master every aspect of Google AdWords from basic campaign setup to advanced strategies like Keyword Research, Ad Extensions, Quality Score Optimization, Remarketing, and Automated Bidding. This Google Ads Course in Kolkata will guide you toward a successful career as a PPC Specialist or Google Ads Manager with competitive salary packages in top digital agencies and MNCs.

Get updated course materials aligned with the latest Google Ads interface changes. Our training is suitable for both beginners and experienced marketers who want to master Google's advertising platform through online or offline classes in Kolkata.

Our expert Google Partners will guide you through campaign strategy, audience targeting, conversion tracking, and performance reporting to help you understand the complete Google Ads lifecycle and become a certified professional.

Live Campaigns with Real Ad Budgets

Work on 6+ live Google Ads campaigns with actual ad budgets. You will get hands-on experience in creating, launching, and optimizing Search, Display, Video, and Shopping campaigns for real clients. Lifetime access to course materials, campaign templates, and analytics dashboards.

Essential tools like Google Keyword Planner, Google Analytics 4, Google Tag Manager, and Looker Studio are integral parts of our training. These tools help in campaign creation, audience analysis, conversion tracking, and performance reporting - skills that every employer looks for in a PPC expert.

Through our Google Ads Training in Kolkata, you will master both the strategy and execution with real-time live training at Acesoftech Academy. We provide excellent job placement support to help you build a strong career in digital advertising. Google Ads helps businesses acquire customers with measurable ROI, and our courses are designed to engage learners from diverse backgrounds with a practical, project-based learning approach.

Google Ads Training in Kolkata
2 Months Program 4.9/5 Rating

Hands-on training with real Google Ads accounts & live client projects. Official Google Certification preparation included.

About Google Ads Course

Digital marketing knowledge is a fundamental requirement for any PPC professional, and this course begins with strong foundational training in search engine marketing (SEM). The Google Ads Course in Kolkata covers a comprehensive syllabus including Search Ads, Display Advertising, Video Advertising, Shopping Campaigns, App Promotion, Audience Targeting, Conversion Optimization, and Reporting. Enroll in our Google AdWords Certification Training in Kolkata to gain in-depth, industry-relevant knowledge that helps you confidently clear Google's official certification exams and crack PPC interviews. This course is designed to provide hands-on experience through regular assignments and real-time campaigns, ensuring practical exposure to real-world scenarios. At Acesoftech Academy, our Google Ads training program equips learners with job-ready skills and globally recognized Google certifications, helping you demonstrate your expertise to employers and advance your career in the digital marketing industry.

Course Objectives

  • Master Search, Display, Video & Shopping Ads
  • Implement advanced keyword research & bidding strategies
  • Set up conversion tracking & optimize for ROAS/ROI
  • Prepare for Google Ads certification exams

Why Choose Google Ads?

  • Google holds 90%+ of global search market share
  • Pay only when someone clicks your ad (PPC model)
  • Reach high-intent customers actively searching
  • Instant visibility on Google's #1 search engine
  • Stand out with the most in-demand PPC skill

Who Should Enroll?

  • Marketing Professionals & Digital Marketers
  • Business Owners & Entrepreneurs
  • Freshers looking to start a career in PPC
  • Freelancers & Agency Professionals
  • Anyone looking to build a career in Google Ads

How Will Google Ads Help Your Career?

  • Boost your professional growth with high-demand PPC skills
  • Increase earning potential (₹4-10 LPA for specialists)
  • Gain hands-on experience with real ad campaigns
  • Become Google Certified and stand out to employers
  • Work with top brands, agencies, or start your own agency

Prerequisites

Basic knowledge in the following areas is helpful:

  • Basic understanding of the internet and search engines
  • Interest in data, analytics, and numbers
  • Basic knowledge of Excel/Google Sheets
  • Curiosity to learn how online advertising works

Skills You'll Learn

In this Google Ads Training in Kolkata, you will explore the complete PPC campaign lifecycle, including Search Ads, Display Network, Video Ads, Shopping Campaigns, App Promotion Ads, Audience Targeting, Remarketing, Conversion Tracking, A/B Testing, and ROI Analysis. You will also gain practical exposure through live client projects and prepare for official Google certification exams.

Best Google Ads Training in Kolkata

Join the Best Google Ads Course in Kolkata at Acesoftech Academy, where we transform beginners into certified PPC experts. Our instructor-led training helps students master Google Ads interface, campaign types, bidding strategies, and optimization techniques. You will learn how to plan, create, execute, optimize, and report on campaigns effectively using real-world examples.

We provide hands-on lab support, daily practice sessions, and live campaign management to ensure practical learning. Our industry experts deliver high-quality training aligned with Google's best practices, making you job-ready with the latest PPC techniques.

Why Acesoftech Academy?

  • 18+ years of experience in training
  • Official Google Partner with certified trainers
  • Hands-on practical sessions with live ad accounts
  • Dedicated doubt-clearing & interview preparation
  • Google certification exam preparation included
  • 24/7 support + lifetime LMS access
Enroll Now →

Limited seats available. Get certified & build your PPC career.

Google Ads Course Curriculum

2 Months | 100+ Hours

  • Introduction to Google Ads (formerly Google AdWords)
    • How Google Ads works (Auction model, Quality Score, Ad Rank)
    • Benefits of PPC advertising for businesses
    • Understanding the Google Search Network vs Display Network
  • Account Structure & Setup
    • Creating a Google Ads account (Manager vs Client accounts)
    • Understanding Account Hierarchy (Account → Campaign → Ad Group → Ads/Keywords)
    • Billing & Payment setup (Automatic vs Manual payments)
    • Google Ads Editor overview

  • Keyword Research
    • Using Google Keyword Planner effectively
    • Competitor keyword analysis
    • Long-tail vs short-tail keywords
    • Negative keywords importance
  • Keyword Match Types
    • Broad Match, Broad Match Modifier
    • Phrase Match, Exact Match
    • When and how to use each match type
    • Keyword match type performance analysis

  • Creating High-Performing Search Campaigns
    • Campaign settings (Network, Locations, Languages, Ad Schedule)
    • Bidding strategies (Manual CPC, Maximize Clicks, Target CPA, Target ROAS)
    • Budgets (Daily vs Shared budgets)
  • Ad Copy Creation
    • Writing compelling headlines & descriptions
    • Responsive Search Ads (RSA) best practices
    • Ad Extensions (Sitelink, Callout, Structured Snippet, Call, Location)
    • A/B testing ad copies
  • Quality Score Optimization
    • Understanding Expected CTR, Ad Relevance, Landing Page Experience
    • Improving Quality Score to lower CPCs

  • Google Display Network (GDN)
    • How Display Ads work (Banner, Responsive, Native ads)
    • Audience targeting (Affinity, In-Market, Custom Intent, Life Events)
    • Placement targeting & topic targeting
    • Remarketing & Dynamic Remarketing
    • Frequency capping & ad scheduling
  • YouTube Advertising
    • Skippable In-Stream Ads vs Non-Skippable
    • Bumper Ads (6 seconds)
    • Video Discovery Ads (formerly In-Display)
    • YouTube audience targeting & placement

  • Google Shopping Ads
    • Google Merchant Center setup & verification
    • Product Feed optimization (Titles, Descriptions, Images, Prices)
    • Shopping campaign structure (Standard vs Smart Shopping)
    • Product groups & bid optimization
  • Performance Max Campaigns
    • How Performance Max works across all Google channels
    • Asset group creation (Images, Logos, Videos, Text)
    • Audience signals & optimization
    • When to use Performance Max vs regular campaigns

  • App Promotion Fundamentals
    • Introduction to App Campaigns for installs & engagement
    • Creating App campaigns (iOS & Android)
    • Asset optimization for app stores
    • Tracking in-app actions & conversions
  • Advanced App Campaign Strategies
    • Audience targeting for app installs
    • Bid strategies (Target CPA for apps)
    • Analyzing app campaign performance

  • Google Ads Conversion Tracking
    • Setting up conversion actions (Website, App, Phone calls, Import)
    • Google Tag Manager for conversion tracking
    • Cross-domain & cross-device tracking
    • Value-based conversion tracking
  • Google Analytics 4 (GA4) Integration
    • Connecting Google Ads to GA4
    • Analyzing user behavior, acquisition reports
    • Importing GA4 goals as conversions
    • Attribution models (Last click, DDA, Data-driven)

  • Bidding Strategies Deep Dive
    • Manual CPC vs Automated bidding (Maximize Clicks, Maximize Conversions)
    • Target CPA (Cost Per Acquisition)
    • Target ROAS (Return On Ad Spend)
    • Enhanced CPC (ECPC)
  • Campaign Optimization Techniques
    • Search Term Analysis & negative keyword addition
    • Ad schedule & location bid adjustments
    • Device bid adjustments (Mobile, Desktop, Tablet)
    • A/B testing ads, landing pages, audiences
    • Automated rules for efficiency
    • Scripts for advanced automation

  • Google Ads Reports
    • Pre-built reports (Dimensions, Metrics, Segmentation)
    • Custom reports & dashboards
    • Scheduled email reports for clients
  • Looker Studio (formerly Data Studio)
    • Connecting Google Ads data
    • Creating automated client dashboards
    • Visualizing KPIs (Impressions, CTR, CPC, Conversions, CPA, ROAS)
    • Sharing & scheduling reports

  • Advanced Audience Targeting
    • Customer Match & Similar Audiences
    • Demographic & location targeting
    • Custom audiences & segmentation
  • Competitor Analysis
    • Auction Insights report analysis
    • Competitor ad copy & keyword research
    • Landing page analysis & improvement strategies
  • Landing Page Optimization
    • Best practices for conversion rate optimization (CRO)
    • Google Optimize for A/B testing
    • Mobile vs desktop optimization

  • Project 1: Search Campaign for Local Business (Real Ad Budget)
  • Project 2: Display Remarketing Campaign for E-commerce Store
  • Project 3: YouTube Video Campaign for Brand Awareness
  • Project 4: Shopping Campaign for Product-Based Business
  • Project 5: Performance Max Campaign for Lead Generation
  • Project 6: Full-Funnel Google Ads Strategy (Search + Display + Video)

  • Google Ads Certification Prep
    • Google Ads Search Certification
    • Google Ads Display Certification
    • Google Ads Video Certification
    • Google Ads Shopping Certification
    • Google Analytics Individual Qualification (GAIQ)
  • Interview Preparation
    • Top 100 PPC Interview Questions
    • Mock interviews with industry experts
    • Resume building & portfolio creation (Case studies)
    • Job placement assistance & referrals

Tools & Platforms Covered

Google Ads

GA4

GTM

Looker Studio

Keyword Planner

Google Merchant Center

Enroll Now →

Limited seats • Get complete syllabus & placement support

Google Ads Training Reviews

What Our Students Say About Our Google Ads Training

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Google
~Ritabrata D.

"I joined the Google Ads training from Kolkata and became a certified PPC professional within 2 months. The live projects gave me real confidence. Now I'm managing ₹5L+ monthly ad budgets for e-commerce clients!"

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Google
~Sourav Das

"Best Google Ads course in Kolkata. The practical approach and real campaign management helped me start my own PPC agency. Trainers are Google Certified professionals with real industry experience."

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Google
~Priyanka Sen

"The trainers are industry experts and the curriculum is up-to-date with the latest Google Ads features. I cleared my Google Ads Search Certification within 3 weeks of completing the course!"

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Google
~Anirban M.

"Highly recommended for anyone serious about PPC. The support team and trainers are always available to clear doubts. I got placed in a top digital agency within a month of completing this course."

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Google
~Debjani C.

"Great experience! The course covers everything from keyword research to advanced bidding strategies and reporting tools. I'm now managing Google Ads for 5+ clients with great results."

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Google
~Suman Bhowmick

"Professional trainers and excellent curriculum. I upgraded my career from traditional marketing to PPC specialist after completing this Google Ads training. Highly recommended!"

Why Acesoftech Academy

Everything You Need to Know About Google Ads Training

Comprehensive answers to all your questions about our Google Ads program in Kolkata

Objectives of our Google Ads Training

  • Master Search, Display, Video & Shopping campaigns
  • Implement advanced keyword research & bidding strategies
  • Set up conversion tracking & optimize for ROAS/ROI
  • Learn Quality Score optimization to lower CPCs
  • Build and optimize landing pages for higher conversions
  • Gain hands-on experience with real ad budgets

Why Should You Choose Google Ads?

  • Google holds 90%+ of global search market share
  • Pay only when someone clicks your ad (PPC model)
  • Reach high-intent customers actively searching
  • Instant visibility on Google's #1 search engine
  • Most in-demand PPC skill with high salary potential
  • Higher salary packages (₹5-12 LPA for PPC specialists)

Who Should Enroll in Google Ads Training?

  • Marketing Professionals & Digital Marketers
  • Business Owners & Entrepreneurs
  • Freshers looking to start a career in PPC
  • Freelancers & Agency Professionals
  • Anyone looking to build a career in Google Ads
  • Professionals wanting to upskill for better opportunities

How Will Google Ads Help Your Career?

  • Boost your professional growth with high-demand PPC skills
  • Increase earning potential (₹5-12 LPA for specialists)
  • Gain hands-on experience with real ad campaigns
  • Master Google Ads, Analytics, and reporting tools
  • Work with top brands, agencies, or start your own agency
  • Earn globally recognized Google certifications

Prerequisites for Google Ads Training

Basic knowledge in the following areas is helpful, but not mandatory:

  • Basic understanding of the internet and search engines
  • Interest in data, analytics, and numbers
  • Basic knowledge of Excel/Google Sheets
  • Curiosity to learn how online advertising works
  • Willingness to learn and problem-solving attitude

What Skills Will You Learn?

In this Google Ads Training in Kolkata, you will master:

  • Search Campaigns (Text Ads & Responsive Search Ads)
  • Display Network & Remarketing Campaigns
  • YouTube Advertising (Video Ads)
  • Shopping Campaigns & Merchant Center
  • Performance Max Campaigns
  • Google Analytics 4 (GA4) & Conversion Tracking
  • Google Tag Manager Implementation
  • Keyword Research using Keyword Planner
  • Bidding Strategies & Budget Management
  • Reporting with Looker Studio (Data Studio)
  • A/B Testing & Campaign Optimization
  • Quality Score & Ad Rank Improvement

Best Google Ads Training in Kolkata

Join the Best Google Ads Course in Kolkata at Acesoftech Academy, where we transform beginners into certified PPC experts. Our instructor-led training helps students master Google Ads interface, campaign types, bidding strategies, and optimization techniques.

You will learn how to plan, create, execute, optimize, and report on campaigns effectively using real-world examples. We provide hands-on lab support, daily practice sessions, and live campaign management to ensure practical learning. Our industry experts deliver high-quality training aligned with Google's best practices, making you job-ready with the latest PPC techniques.

⭐ 4.9/5 Rating 🏆 3000+ Trained

Google Ads Course in Kolkata

Acesoftech Academy is one of the leading institutes offering a complete Google Ads Training in Kolkata. Our experienced trainers bring real-time industry knowledge from top digital marketing agencies and MNCs, helping students gain practical insights and become job-ready PPC specialists.

We have successfully trained numerous students who are now placed in top companies and agencies after completing our Google Ads certification program. Our course is updated regularly to match current industry demands and includes both classroom and online learning options with flexible scheduling.

Our Google Ads Training in Kolkata

Our Google Ads training program follows industry best practices to help businesses acquire customers through paid search. The course focuses on developing data analysis, campaign management, and optimization skills aligned with current market demands.

The curriculum, projects, and study materials are carefully designed by Google Certified experts to provide high-quality learning. At Acesoftech Academy, we ensure personalized support, professional guidance, and a positive learning environment to help students succeed in their PPC careers.

  • Flexible schedules – Weekday & Weekend batches
  • Online & Classroom training options
  • Official Google Certification preparation & vouchers

Features of Google Ads Training

  • 18+ years of experience in training
  • Official Google Partner with certified trainers
  • Hands-on practical sessions with live ad accounts
  • Dedicated doubt-clearing and interview preparation
  • Google Certification exam preparation included
  • Comprehensive study materials and campaign templates
  • 24/7 support for students
  • Focus on making students industry-ready
  • Placement assistance & resume building
  • Lifetime LMS access with campaign resources

PPC Career Growth & Industry Demand

With Google Ads certification from Acesoftech Academy, you can work as a PPC Specialist, Google Ads Manager, SEM Analyst, or Media Buyer in top digital agencies, MNCs, e-commerce companies, or start your own freelance practice. Performance marketing through Google Ads is one of the highest-paying skills in digital marketing today.

Start your journey today with the Best Google Ads Training in Kolkata and accelerate your career in the digital advertising industry.

Most Asked Questions

Google Ads Course – Frequently Asked Questions

Everything you need to know before joining our Google Ads training program

You'll enjoy lifelong access to our Support Team, which is available 24/7 to assist you during and after your Google Ads Training. We provide continuous support even after course completion.

Currently, we are offering Google Ads classes in online mode only. However, our online classes are interactive with live instructors and hands-on access to real Google Ads accounts with actual budgets.

Yes, we offer weekend batches specially designed for working professionals. Saturday and Sunday batches are available with flexible timings.

Yes, we provide free course materials in the form of PDFs, video tutorials, campaign templates, Google Ads scripts, and recorded session access via our LMS platform.

The course is delivered by Google Certified trainers and working professionals from top digital marketing agencies and MNCs with real industry experience managing large ad budgets.

Yes, real-world examples and hands-on exercises are part of the course. You'll work on 6+ live Google Ads campaigns with actual ad budgets, including Search, Display, Video, and Shopping campaigns for real clients.

The course fee is INR 20,000/-. We also offer EMI options and early bird discounts for limited batches. Course includes Google Certification preparation and placement assistance.

Yes, absolutely! This course is designed for beginners as well. We start with digital marketing and SEM fundamentals and gradually move to advanced Google Ads strategies. No prior experience required.

Yes, we provide 100% placement support including interview preparation, resume building, portfolio creation (case studies of live campaigns), mock interviews, and direct referrals to our hiring partner companies and digital agencies.

Yes, Google Ads professionals are in high demand across industries. Roles include PPC Specialist, Google Ads Manager, SEM Analyst, Media Buyer, and Performance Marketing Manager. Average starting salary ranges from ₹4-8 LPA, with experienced professionals earning ₹12-20 LPA+.

Still have questions?

We're here to help you make the right decision

Email: enquiry@acesoftech.com

Phone: +91 9875642702

Support: 24/7 Available

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