Highly targeted keywords.
Long Form content creation.
Engaging content
Digital Asset Consolidation.
Link reclamation.
Low hanging fruit keywords.
Internationalisation.
Choose your words carefully. Think about what you are trying to sell or market and look for the keyword phrase that embodies your product or company. If it is a bakery, perhaps it is ‘fresh rye bread’. If it is a travel company, ‘dream holiday honeymoon’ could work. You want to use specific words that people will search (search engine optimisation) when looking for your product. Some people refer to it as a ‘small universe of keywords.’ Find keyword phrases. The people who win with SEO use clever keywords and keyword phrases, often group 25 to 50 targeted keywords together.
You need to be creative with your content, engaging, relevant and smart. Content should be smooth and easy to read and understand. It does not have to be simple but it does not need to be super intellectual either. It has to be catchy and inspiring. Hire a content writer, or become the content writer by doing a Digital Marketing course, and learn how to do content properly. Companies that win with SEO have catchy content. Long form is also the way to go. Longer, more catchy content is the way to go. Changing content regularly is another SEO winning way. Do blog posts on a regular basis, have new content for people to read but also so that you keep popping up online and so that you are easy to find. And always, in your content or on your website, put customer reviews and testimonials and have good solid company FAQ’s online.
a good site, use keywords and have great content, you will keep popping up as Number One under SEO.
This may be a new term for you. Digital Asset Consolidation means the ‘creation of an archive’. It is developing a system or infrastructure to manage all your digital assets together; it is a search functionality that allows the user, the website customer, to easily locate your digital presence. It could be videos, photographs and links to all your social media sights. It is also something like a logo, necessary for digital marketing, and each database record explains the name of the file, the format and the information it carries.
This may also be a new term but it is vital for winning Search Engine Optimisation. Find unlinked brand mentions for your site, or for your client. Use search operators to find these brilliant links. Reach out to the publication and ask them to link it to your or your client’ site. It might be a newspaper or a magazine article and it may be an old blog. Link it up, link up what you can, and see your traffic grow.
You need to go through your analytics and keyword data. If this is something foreign to you, do a Digital Marketing Course. Google Adwords and Adsense are helpful too although it can be a bit tricky to navigate. You can get Google Search Console and then increase SEO by finding which keywords are ranked high but not yet focused on, and focus on them. It may sound complicated but it is not. You look page by page at the content that is generating traffic but not yet optimised.
This is one of the easiest and quickest ways to get an SEO boost. By using a top level domain such as .com or .org will immediately help you to target International clients. You can then set geographic targets on the Google Search Console, by using Google Ads, and target specific countries at specific times. You learn not to target when Americans are sleeping or target them when you know they are browsing the net. You do the same with the Danish, or French, or obviously, your local community that you want to target. It is not tricky, it just sometimes takes a bit of time to understand the system.
