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Digital marketing training in Kolkata



Digital Marketing is topic of discussion among business owners, Business and sales managers, Search Engine marketers and Search Engine optimizers.

Gone are the days when offline-marketing were sufficient for business advertisement and promotion. The time has changed and one must blend conventional marketing strategy with Digital Marketing to tap full potential of business marketing and advertising.

Acesoftech Academy, a premier I.T. Training institute in Kolkata which provides SEO (Search Engine Optimization) training, PPC Training, SMM and SEM and Digital Marketing training.

We provide class-room Digital Marketing Training in Kolkata as well as Online Digital Marketing training all over the world.

This course is latest and modern and is last updated on January 2017. So, all technique and optimization process will be taught as per current marketing trend and latest Google’s updates.

This course is supported by Video tutorials (Video tutorials is prepared by same trainer who will be providing training) and book in the form of Soft copy or Hard copy .This will help you to get in-depth knowledge about below subjects.

Google's latest update 'Fred Update' is included with this course. 'Fred' update came in January 10, 2017.

Objectives & Outcomes of this course

This Digital Marketing course in Kolkata will enable you to:
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  • Enhance knowledge of current and latest updates of Digital Marketing concepts, approaches and you will also get acquainted with how you can use Digital Marketing with conventional marketing strategy.
  • Enhance knowledge of understanding of the factors that impacts visitor’s behaviour in the digital economy.
  • Develop updated and in-depth knowledge in the practices that relate to digital and data-driven marketing, including data analysis and planning.
  • Make a comprehensive plan for you or your clients business Digital Marketing strategies. You will also be able to know how with lesser budgets you can get maximum benefits
  • Do comprehensive research and apply those expertise in particular area to make your business presence felt to the potential customers
  • Gain knowledge of how to advertise your business on domestic as well as international market to increase visitors and ultimately more income

Topic 1

Understanding Digital Marketing
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  • What is digital marketing?
  • How digital marketing is different from traditional marketing
  • Why digital marketing must be combined with traditional marketing
  • How Digital Marketing is affecting business

Topic 2

Website planning and architecture
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  • Understanding nature of business for website
  • Understanding customer requirements and your suggestions
  • Choosing right domain name
  • Understanding target audience
  • Getting the website ready which is mobile friendly
  • How to get developed User-friendly and SEO friendly website
  • Why UX/UI of website is crucial for better marketing

Topic 3

Search Engine Optimization (SEO) and Search Engine Marketing (SEM)
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  • What is Search Engine Optimization?
  • How search Engine works
  • Why we need SEO
  • Keyword research and competitors analyses
    o Using different tools for finding best keywords
    o Using Google’s Keyword Planner for finding best keywords
    o Finding target audience
    o Applying the collected the keywords in the website
  • On-page SEO
    o Title optimization
    o H1,H2 etc optimization
    o Image optimization
    o Content optimization
    o URL optimization
    o Internal structure and Sitemap
    o Google sitemap
    o Google Webmaster
  • Off-Page SEO
    o Understanding concept of Back links
    o How to get effective back links
    o Social Bookmarking
    o Content submission
    o Forum submission
    o Press-release
  • Local SEO
    o How to optimize your website for local search
    o Why local search you should never overlook
    o What is Google Local listing
    o How to optimize Google’s local listing
  • Web audits and analysis
    o How to use tools to find internal links
    o How to use tool to find competitors backlines
    o How to analyze your own website using tools
    o How to check page speed and optimize it

Topic 4

Social Media Marketing (SMM)
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  • Understanding Importance of Social Media
  • What is social Media Marketing and why its important for online presence and branding
  • Detailed coverage on Facebook
  • Detailed coverage of twitter
  • Detailed coverage of Google plus
  • Detailed coverage of LinkedIn

Topic 5

E-mail Marketing
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  • Why email marketing for business
  • Understanding Do’s and do not’s of E-mail marketing
  • Creating attractive email content
  • How to avoid web spamming
  • How to track your email conversion sand visitors through emails

Topic 6

Lead generation and conversion
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  • Understanding Lead generation process
  • Why leads are essential for target customers
  • How to collect genuine leads
  • How to use your lead for best results
  • Understanding newsletter for lead generation

Topic 7

Digital Display Marketing
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  • What is banner advertising?
  • How to advertise your banner on Youtube
  • How to advertise your banner on Facebook
  • How to advertise your banner through Adword
  • Identifying websites where we can advertise our banners
  • Text Links vs Graphic links

Topic 8

E-commerce website marketing
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  • Understanding concept of how e-commerce websites works
  • How UI/UX is crucial for e-commerce websites
  • How to Apply Organic SEO strategy for e-commerce website promotion
  • Using facebook for online promotion of e-commerce website
  • Doing on-page and Off-page SEO for e-commerce websites

Topic 9

Adword (PPC) campaign
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  • What is PPC
  • How it’s different from Organic SEO
  • How to create Adword account and manage
  • How to create successful campaign
  • How to create better ads
  • Understanding bidding in Adword
  • Understanding conversion in PPC

Topic 10

Mobile Web Marketing
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  • Understanding Mobile Marketing
  • Why mobile marketing you should not overlook
  • How mobile advertising is different from desktop version
  • How to create effective banners for mobile marketing
  • What is mobile Apps and how to optimize it on Google play

Topic 11

Blog and earning through Adsense
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  • How to create free blogs
  • How to write effective blogs
  • How to optimize blogs
  • Engaging your visitors in your blog
  • How to apply for Adsense
  • How to earn extra money through Adsense

Topic 12

Affiliate Marketing
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  • Understanding Affiliate Marketing
  • How to find best paying affiliates sites
  • Detailed coverage in CJ(commission junction)
  • How to optimize your blog and website for affiliate marketing

Topic 13

Web Analytics and visitors tracking
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  • What is Google Analytics
  • How to create analytics accounts
  • How to integrate code on your website
  • How to track your visitors
  • How to optimize your blog/website as per users visits
  • Changing your business strategy as per your visitors behaviour

Topic 14

Content Marketing
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  • Why quality content is essential for website
  • How to write unique content
  • How to engage your visitors with useful content
  • How to submit your content in the web for link generation
  • How to earn as freelance content writer

Topic 15

YouTube Advertising
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  • How to post your video on Yourtube
  • How to optimize video for better search presence
  • How to advertise on Youtube
  • How to earn money on Youtube

Topic 16

Using WordPress for SEO and Digital Marketing
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  • What is WordPress
  • Why WordPress is best for blogging software
  • How to install WordPress
  • How to change theme
  • How to add content
  • How to SEO optimize WordPress website

Topic 17

Online Reviews and brand reputation
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  • What are online reviews?
  • How this affects your business
  • How to get reviews from your customers
  • How to give polite reply for bad reviews

Topic 18

Guaranteed Earning as a freelancer
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    Freelance & Bidding Course is also included with this course. The course fee is Rs. 5000/-. But we are providing that course free with the Digital Marketing Course in Kolkata. So, there is huge 5000/- discount with this course.

    There are a lot of students who are successful doing freelance and Bidding course. They are doing job as well as earning from home at their free time. So, why you lag behind?. Click Here to read their success stories.

Topic 19

Free Website, Domain and Hosting
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    We provide Free Domain, free hosting and we setup wordpress website for you.

    To make you a professional Digital Marketeer, we don't teach you theory only but make you to do a lot of practice. We provide free '.com' domain name of your choice(if available). We setup your website with wordpress and provide you theme which you can customize.

    That website will be totally yours which you can use later even your course is finished. You can use the website as a blog, or ecommerce website also.

    We also provide you video which will be helpful for you to modify and customize the website.

    If you buy domain+hosting yourself, it will cost you minimum Rs.1500 to Rs.2000 which we provide you free of cost.

    While going for interview, you can include this website URL in your resume and show this website as a live project also.

    This website you can use as a freelnacer and you can earn extra money either through Adsense, Affiliate Marketing or other online sources that we teach.

COURSE DURATION AND CLASSES
    DURATION : 3 MONTHS
    CLASSES : 3 DAYS IN A WEEK
    FEES : Rs. 15,000/-
    INSTALLMENTS : Rs. 8,000 + Rs. 3,500 + Rs. 3,500

How This Program Will Improve Your Career Prospects

This in Digital Marketing training course in Kolkata will help you to:
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  • Grow your career prospects
  • Enhance your essential marketing skills
  • Expand and increase your customer base
  • Always get an edge-over the competitors

Who should join this Digital Marketing Training Course?

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  • Anyone who is interested in building career in Digital Marketing
  • Anyone who is related to sales and Business Development
  • Who is already in conventional advertising marketing and want to gain modern online advertising strategy.
  • Business owners or managers
  • SEO professionals to enhance their knowledge
Books and video CDS with comprehensive tutorials
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    book cd
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