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Google's Spam chief Matt Cutts about SEO Mistakes

After Google's Penguin, Panda and Hummingbird Updates, even seasoned Digital Marketing professionals are confused. What to do and what not to do is subject of debate. In this scenario, only time-tested experience gathered with projects is helpful. After these Google updates Search Engine Optimization world is shocked and there is chaos amongst SEO executive as well as website owners.

When it comes to career as SEO/SEM executive, no doubt it's one of the most promising and challenging career.

The candidates who want to make Digital Marketing as career has to choose theSEO training in Kolkata judiciously or else there is no dearth of institutes which provides SEO training which is obsolete and not syn with current updates.

At Acesoftech Academy the course has been designed as per current Search Engines updates and as per the demand of current industry. Our aim is to impart you SEO training based on the practical knowledge that we have gathered over the years working on different projects in long span of time. So, you will get professional SEO training with practical and real life live projects. Also our trainers are industry expert who have knowledge of training as well as working in the industry. So, you will be provided 100% guaranteed time tested SEO training.
If you are looking for SEO training institute in Kolkata which can deliver you up-to-date SEO course, you are assured that you are at right place.

Part -1

  • What is SEO and importance of SEO
  • Understanding different kinds of Search Engines and it's percentage of
  • searches
  • What is bots, website cache and crawlers
  • How search engine works
  • What is difference between Directories and Search Engines
  • What is organic results, local results and paid results in Google
  • Understanding difference between Black-Hat SEO, White SEO and Gray-hat
  • SEO
  • How SEO affects website ranking and business


  • Writing code of HTML
  • Using colour, fonts and sizes
  • Understanding CSS
  • Making a basic layout with DIV CSS
  • What is difference between HTML4 and HTML5


  • Understanding view port
  • Will my website be affect in SE ranking if website is not responsive
  • and mobile friendly?
  • Will Google penalize if my website is not mobile friendly?
  • Checking your website if its mobile Friendly or not
  • Asking your designers/developer to fix errors.
  • Using Google and other tools to check if the website is mobile friendly
  • or not
  • Much more in this topic in book and lecture


  • What is keywords and why it's important
  • Understanding how keywords work
  • What is long-tail keywords, phrase patterns, and plurals
  • Using Google's Keyword Planner
  • Analyzing competitor’s keywords
  • Checking keyword competitiveness and its effects
  • Choosing best keywords for maximum benefits
  • Mixing keywords in your website for maximum searchability


  • Optimizing title tag of your website
  • How to write effective meta description
  • Meta indexing optimization
  • Author and Geo Tags Optimization.
  • How to make SEO friendly URL
  • Optimizing h1, h2, h3 etc.
  • Image Optimization
  • Using SEO breadcrumbs with microformat
  • Optimizing home page, footer and inner pages
  • RSS file creations.
  • Sitemap Creation
  • What is Panda updates
  • How Panda updates affected SEO
  • How to optimize your content as per Panda updates.
  • Understanding difference between SEO content and normal content
  • How to write SEO friendly content
  • Understanding keyword density and keyword saturation
  • What should be the ideal length of content
  • How to format your content for better SEO indexing and indexing
  • Avoiding duplicate content problem.
  • Using canonical URL for static and dynamic URL
  • Understanding Cannibalization
  • How to overcome Cannibalization problem
  • There is much more in this topic which will be covered in lecture and
  • its mentioned also in the our book.
  • Understanding redirection in SEO
  • Creating custom 404, 403 pages
  • Understand 301 redirection (Permanent redirection)
  • 302 Temporary Redirection
  • What is mobile redirection and when to use that

Part - 6

  • What is structure data and rich snippet
  • Using rich snippet for better SEO
  • Different rich-snippet for different business type
  • What is Microformat and Schema and which one to use
  • Where to use schema in the website
  • Testing schema with Google testing tool
  • Much more which is covered in the lecture as well as book.

Part - 7

  • What is Google Webmaster and Bing Webmaster tools.
  • Adding your website in Google webmaster
  • Adding your website in Bing webmaster
  • We teach each topic of webmaster in details with real time implementation in the live website
  • Robots.txt file creation & uses
  • XML sitemap creation and submission
  • And each topic is covered in our book also.

Part - 8

  • Creating Google analytics accounts
  • Inserting tracking code into website
  • Understanding different aspects of tracking

Part - 9

  • What is link building
  • Thorough site analysis for Off-page SEO
  • Analysis of competitor’s website for off-page SEO
  • Using different told to understand competitors backlink
  • Understanding blog and why its good for your website
  • How to set up a Blog in your website.
  • How to show blog feed in main website.
  • How to write & publish an optimized article on a Blog engine.
  • Optimizing blog for SEO .
  • What is Google's Penguin update and how this works
  • How penguin updates affected million of websites
  • Understanding inbound links and outbound links
  • How inbound links affects ranking of a website
  • What is natural backlinks
  • Understanding various kinds of backlinks
  • What is dofollow an donotfollow links
  • What is website authority
  • How to make manual backlinks from authority website
  • What is Google PR (Page Rank) and Alexa page rank and how to increase page rank for beter SEO
  • Search Engine submission of the website
  • Social Bookmarking
  • Integrating Social share tools in your website
  • Directory submission
  • Avoiding link farms
  • Understanding blog comments
  • How to find blog from particular niche
  • Article submission to different PR websites for getting backlinks
  • How to find blogs for daily comments
  • What is .edu,.gov domains and what is it's value
  • How to get .edu, .Gov websites backlinks
  • Submitting your websites to trusted free-classified websites
  • Press-release submisssion and distribution
  • Adding your website to Alexa
  • Checking alexa ranking
  • Video submission and Optimization
  • Yahoo answers and other important form submission

Part - 10

  • Understanding value of local SEO
  • Adding business into Google's Local business directories
  • How to make your google local lising profile 100% complete
  • Adding your business to bing local listing
  • Adding your business to Yahoo Local listing
  • Understanding what is NAP
  • How NAP affects your GLL
  • What is citation?
  • How to get reviews in Google local listing
  • Bing Local listing.
  • How to optimize your Local SEO with Local directories

Part - 11

  • In this section, we are not covering meta title, meta tags etc but less known and advance
  • on-page optimization
  • topics which is important for SEO.
  • This is more of tips and tricks of advance on Page SEO. The topic is covered in lecture as well as book.

Part - 12

  • Using different tools to check website speed
  • Optimizing CSS for faster load
  • Optimizing Images for faster load
  • Optimizing html code for faster load
  • Understanding Gzip activation & CDN (Content Delivery Network) management.
  • Minimizing http requests
  • removing blocked content

Part - 13

  • Thorough analysis of the website
  • Checking on-page using different tools
  • Checking backlinks using different tools
  • Fixing on-page errors caused by previous SEO
  • Requesting bad link removal
  • Using Google disavow tool to remove harmful links

Part - 14

  • What is mobile apps optimization
  • How mobile apps optimization is different form website optimization
  • Submitting mobile apps to Google play
  • Optimizing for maximum exposure

Part - 15

  • What is PPC
  • Creating adword account
  • Creating campaign
  • Choosing right channel
  • Creating ads
  • Publishing ad
  • Understanding ROI(Return on Investment)
  • Understanding how bid works
  • Tracking and conversion in adword

Part - 16

  • Facebook
  • Creating facebook page
  • Optimizing facebook page
  • Increase facebook likes
  • Twitter
  • Creating twitter account
  • Setting up twitter account
  • Increasing followers
  • g+
  • Youtube
  • LinkedIn

Part - 17

  • Using WordPress inbuilt features to make SEO friendly.
  • SEO plugins for WordPress
  • How to change title, meta etc using plugin
  • Image optimization
  • Internal linking in WordPress
  • xml sitemap creation
  • sitemap creation in WordPress
  • Configure joomla for SEO
  • Using Joomla component for making SEO friendly
  • Make Url SEO friendly using inbuilt Joomla feature
  • Using Joomla Plugin for Image optimization
  • Using module for content optimization
  • Using pathauto and rules for SEO friendly URL
  • Drupal Image optimization module
  • Drupal
  • Use magento inbuilt features for SEO
  • Magento Title and Meta change
  • Magent Image optimization Module
  • Setting up WordPress blog through magento
  • How to make SEO friendly URL in OpenCart
  • Open cart module for title and meta optimization
  • Image optimization using open cart module
  • sitemap generation and also xml sitemap generation
  • Course Duration: 3 Months
  • Class: 3 Days In A Week
  • Mode Of Training: 1. Classroom 2. Online 3. WeekEnd